The Autuer Theory - Hype Williams

A theory developed in the 1950's and states that a director's film reflects the director's personal creative vision.
That the auteur brings something unique and personal to each of the videos they make. This shows the directors own creative vision which you can recognize straight away.

Hype Williams

Hype Williams is an American music video and film director.
Williams has created a number of music videos for many artists, including 2Pac, The Notorious B.I.G, LL Cool J, Nas, Missy Elliott , Busta Rhymes, Jay-Z, Kanye West, Aaliyah, Christina Aguilera, Coldplay, Ne-Yo and many, many more.

A "signature style" involves placing shots in regular widescreen ratio, while a second shot is split and placed in the upper and lower bars. Creating a "banner" look.
 In addition to this, he frequently utilizes aerial and tracking shots which often move backwards or forwards, some techniques. It is a method often used by Hype which allows his videos to be dynamic, multidimensional and atmospheric as opposed to having static camera angles.