Monday, 28 April 2014

Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products



My music video is narrative based. It includes a well structured easy to follow story line which the audience can understand. Some performance in the music video is a convention of narrative based videos, so in my music video, there are shots of the artist playing the guitar and singing into the camera.



For my digipak I followed the conventions of a typical first time album release. I included three out of four images of the artist. This fits the needs and demands of the record label as they want the artists image to be recognised and identified as easily as possible by the targeted audience.
As I used the song Cereal for my music video, I thought it was acceptable to use an image of cereal faded into the CD to make the album more recognisable to the audience.
I used bright and bold colours on the front cover as it stands out.
The images I used of the artists contrast but work well. It shows the artist has a mixture of being a cheeky class joker as well as having a more sensible side, but still knowing how to have fun. There is an image of the artist playing the guitar, which fits in with the typical conventions of a guitar based song. On the front cover there is a chalk board used as the background which gives off the school boy class joker look, reflecting on the targeted audience. 'Available on iTunes' is included on the back cover where the list of the songs are so the audience know that the music is popular and able to be downloaded on a well known simple site.




On my magazine advert I have included many typical conventions. There is a clear, large image of the artist which becomes memorable for the audience and they will always remember it because it is such a distinctive smile and also used on the digipak.
It has the artists named "Morrison Marr" in clear bold writing across the page. As I have used an image of a chalkboard as the background, the font I used for the artist's name was chalk. This adds to the school boy look which I had created on the front cover of the digipack.
The name of the album "Comedy Show" is in bold letters under the name of the artist, which is then followed by "Includes the hit single Cereal" which is the song I used for my music video. This is constantly reminding the audience certain aspects of the video and digipak. The release date is then followed after, in a larger font, so the audience know when they are able to buy the album.
I included a five star rating from a well known radio station "BBC Radio 1" as well as a comment from them. As the targeted audience for my artist also listen to this radio station, I thought it would be a good idea, meaning they will listen to what the radio will say based on their judgement.
As well as including "Available on iTunes" again like on the digipack so the audience are yet again reminded they are able to buy the music online, I have also included "Virgin Records" so the audience can know that it is a big, well known music company producing the music.





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