Filming
for the music video began during the week of January 25, 2010, in Los Angeles.
It was filmed at Universal CityWalk by director Ray Kay.
Ludacris
said that the video “is like a 2010 version of Michael
Jackson’s “The
Way You Make Me Feel”.
Bieber
said the the video “will capture the song’s message of trying to woo back a girl.” in explaining the concept of the video,
Bieber said, “It starts off, I really like this
girl, but we didn’t get along; we couldn’t be together. Basically I want her back
and I’m kind of going through the whole
thing. I’m chasing her around, trying to get
her, and she’s kind of playing hard to get, but
I’m persistent. I keep going.”
The
video takes place in a mall-like setting with a bowling alley and more.
Singer
and actress Jasmine Villegas portrays Bieber’s love interest in the video. Biebers friends, Young Money artists Drake
and Lil Twist also appear in the video, along with Tinashe Kachingwe and jerkin’
crew The Rangers.
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