Andrew Goodwin's Music Video Theory

Music Video Analysis - Justin Bieber - Baby

Filming for the music video began during the week of January 25, 2010, in Los Angeles. It was filmed at Universal CityWalk by director  Ray Kay.

Ludacris said that the video “is like a 2010 version of Michael Jackson’s “The Way You Make Me Feel”.

Bieber said the the video “will capture the song’s message of trying to woo back a girl.” in explaining the concept of the video, Bieber said, “It starts off, I really like this girl, but we didn’t get along; we couldn’t be together. Basically I want her back and I’m kind of going through the whole thing. I’m chasing her around, trying to get her, and she’s kind of playing hard to get, but I’m persistent. I keep going.”

The video takes place in a mall-like setting with a bowling alley and more.

Singer and actress Jasmine Villegas portrays Bieber’s love interest in the video. Biebers friends, Young Money artists Drake and Lil Twist also appear in the video, along with Tinashe Kachingwe and jerkin’ crew The Rangers.

music video types

Performance - 

Mcfly - All about you
Performance videos mainly focus on the artist or band just plainly performing either on their own or in front of a crowd. They never usually have a narrative and the camera angles usually repeat themselves throughout the video to focus on the artist or band.

Narrative -  
Taylor swift ft Ed Sheeran - Everything has changed
The way a story or tale is told so that the elements are structured and organised in such a way that makes sense to the audience. However, some narrative videos are usually mixed with a little bit of performance.

Conceptual - 

Chris Cunningham & Aphex Twins - Monkey Drummer
conceptual based videos tend to not relate to the song. 

Music video timeline

Elvis Presley 

50s - classic pop, r&b, rock and roll, blues, country music, jazz, folk music
Musicals first came about. It was a breakthrough for music videos. The main styles of music videos were influenced from classical Hollywood films such as 'Diamonds are a girls best friend' from Gentlemen Prefer Blondes.

The Beatles

60s - beat music, the british invasion, british blues boom, british psychedelia

Music videos became more popular as lip-syncing became much more possible to do.

Abba

70s - Top of the Pops - bands had to send in videos because as they became more popular they were not able to always perform on the show so they had to send in a music video to be played or at least a recording of their song.

1975 - "Bohemean Rhapsody" by Queen was released and marked the beginning of a groundbreaking music video era.

Thriller

80s - in 1981, the US video channel MTV launched, airing "Video Killed the Radio Star" and began an era of 24 hour-a-day music on television.

Spice Girls

90s - 2005 saw the launch of the website Youtube, which made the viewing of online video much faster and easier.

search for my song

my brother has always been a musician since I can remember and I have grown up listening to his music.

He always writes his own songs as well as being able to play the guitar, bass an drums. 

he had a btec in musical performance and is currently attending city of Westminster studying music technology.

I am glad I have chosen to use my brothers music for my song and music video because I am very familiar with his songs and I am able to choose from a wide variety of his songs to pick which one i prefer the most and I would feel the most comfortable working with. 

evaluation of the foundation production

Media evaluation mia from KExcell

Directors Commentary

The scene is first set with a long establishing shot of one of the protagonists Jemma. This shows the surroundings and that they are in a public park on a normal day.

The film score is of a non-diagetic string orchestra which shows the setting is calm.

Whilst putting in the titles I had to use a wire frame to allow the text to move around the screen and I also used the overlay boundaries to make sure they were on the screen.

I had to make sure all the titles were the right size and colour and that they were in the right place. I made the title of the film in red to resemble the Devil and the rest of the titles in white so that they stand out to the audience.

The non-diagetic music stops and you can hear the diagetic sound of the protagonists. The music then comes back but it is more of a dramatic sound, and this is used when Jemma discovers the body in the bushes.

An over the shoulder shot of the phone is used to make the audience see what the character is seeing so that they can feel as if they are in her shoes.